What is a Domain Name?

For all intents and purposes, your domain name is your online identity, which allows internet users from around the world to locate and browse your website from their computer. Technically speaking, a domain name is an alias which refers Internet users to your ISP address, a complicated series of numbers that represent your space on the web. Developed to make ISP addresses easier to remember, domain names consist of three parts: the second level domain, the root, and the top level domain. The second level domain is the name of your website.